Bass’ Blog: Teaching Others — Powerful Writing Changes Lives

Carla D. Bass, author of award-winning book, "Write to Influence!", Teaches Workshop on powerful writing and college essays

Author, Carla D. Bass, Teaching Workshop — “Write to Influence!” — College Essays that Open Doors

Blog #13 — Teaching teens “College Applications: Essays that Open Doors”

Amazing night in Montclair! 40 … yes, 40 teens and assorted parents attended my workshop, “Write to Influence! – College Essays that Open Doors.”

Atmosphere — electric. Interchange – dynamic. Audience – engaged. Ended with rousing applause. When I asked, “Did this help?” … Walls reverberated with, “Yes!”

Don’t just accept my assessment … please, read on!

“I am a programming coordinator for a busy public library system in northern Virginia and have been working with Col. Bass on bringing her workshops to our libraries. Not only am I getting rave reviews from library staff and patrons, but I also used Carla’s book for my own presentation on writing concise descriptions in library communications.”

Write to Influence! and avoid double tap writing

Double Tap Writing Wastes Time and Space

  Blog #12 — Double Tap Writing — Recognize and Avoid

I developed another “mini” technique I’d like to share, “double tap.” This form of sloppy writing comes in two varieties; writers should avoid both.

The first relates to verbs. We often write as we speak (something else to avoid) … “We met to discuss the plans for next week.” This exemplifies the “double tap” verb – the first … “met” … is a preliminary action to the second … “discuss.”

Ask yourself – Is it necessary to the meaning of your sentence to include both actions? Perhaps simply state, “We discussed the plans for next week.” Similar situation … “The coached sent an email telling the team the time for practice.” What’s the double tap verb here?  Get it?

The second type of double tap is when the author uses two almost identical words. For example, “The leaves turned a lovely golden/amber color.”  Either word works but select one.  Here’s another example, “The team examined new measures/methods to more expeditiously share information.” Again, select one.

Remember, powerful writing is constrained by space and time. Double taps waste both.

Author, Carla D. Bass, at Yosemite National Park

Author Reveling in the Beauty of Yosemite National Park

  Blog #11 — Inspiration at Yosemite — An “AH-Ha” Moment about Writing

I compose this blog for authors of fiction who spin tales of horror, humor, suspense, romance, and more,  enabling us to escape the concerns of our daily lives … for just a bit. For that – this nonfiction author thanks you!

Backdrop to this story: This year, I took my daughter and her newborn son to Yosemite, where we spent a fabulous week at the Evergreen Lodge near one of the entrances to the national park. Time with Sarah and Deacon, the majestic beauty of Yosemite, and hospitality of the Evergreen made this a never-to-be-forgotten vacation. It also gave us the luxury of time to read – a rarity to be sure.

I enjoyed a book by my favorite author, Daniel Silva, whose writing is so rich, the reader hangs on every word. Upon completion, I immediately read a book by another famous author of the same genre … and was stunned by the contrast in the quality of writing.

This second author wrote what I refer to as a “swimming pool book” … one in which the prose is so loose and sloppy, uninspiring and colloquial … the reader can skim a page, grasp 3 sentences and not miss a beat in the plot. It’s a low-risk book you can read while floating in a pool; if it falls in … no matter.

Lesson … “Write to Influence! “and my Word Sculpting tools apply to fiction. Making every word count — snagging and retaining the attention of the reader applies in this world, as well. See for yourself … First, examples from the other author:

  • “She looked at her watch, did the math in her head, and knew she had about thirty minutes to think about what she was going to do.”

  • “So how much longer are you going to be doing what you’re doing?” … “How long are you going to be doing what you’re doing?”

  • “The next moment the door opened and the number two man walked out through it. He closed the door behind him with the finality of a coffin lid closing.”

  • “He went back over the Eastern Shore scenario frame by frame in his head.”

  • “He had known that the agency would allow him to search her locker and take her things once they had assigned him to hunt her down. And the only reason they had allowed him access to her locker was because they had searched through the items and found nothing useful in them. So, she must have assumed that he would at some point gain access to the items and would examine them for a clue of some kind.”

Now, please enjoy these samplings from Daniel Silva’s book, “The Heist.” The last passage describes Venice. For those of you fortunate enough to have visited that magnificent city, this passage should awaken fond memories:

  • “He came waddling into the bar a few minutes later with all the discretion of a train whistle at midnight …He wore a blue power suit that fit his portly frame like a sausage casing …”

  • “Several dozen paintings, some in frames, some on their stretchers, leaned against the walls like folding chairs after a catered affair.”

  • “Gabriel quickly searched them with the thoroughness of a man who knew how to hide things.”

  • “He had soft pale hair and the guiltless face of a country parson.”

  • “The intercom, when pressed, howled like an inconsolable child.”

  • “Early the following morning, Venice lost yet another skirmish in its ancient war with the sea. The floodwaters carried marine creatures of every sort into the lobby of the Hotel Cipriani and inundated Harry’s Bar. Danish tourists went for a morning swim in the Piazza San Marco, tables and chairs from Café Florian bobbed against the steps of the basilica like debris from a sunken luxury liner. For once, the pigeons were nowhere to be found. Most wisely fled the submerged city in search of dry land.”

Write to Influence! at Fauquier county writing fair

Fauquier County Public Library Presents Annual Writing Fair

Premier of New Book on Business Writing

Debut Appearance of New Book on Business Writing — Sponsored by Fauquier Public Library

 

 

 

 

 

 

 

 

 

 

 Blog #10 — Visit “Write to Influence!” — And Its Author — at Local Book Fair

My, how this journey has progressed! Two years ago, I visited the local author fair … Great Writers, Right Here  … sponsored by The Fauquier County Public Library with the generous support of The Friends of the Fauquier Library. I recall vividly, the desire to be a participant in this event.  At that point, “Write to Influence!” was still in early draft. 

Last year, I actually had a table at this event (see picture above); it was my first book show … “Write to Influence!” was then an Advanced Review Copy, which I could actually hold! 

THIS year, the book is doing well, with wonderful reviews and a series of workshops scheduled through the fall.  I will again participate in the book fair — Please come visit me an the other local authors on Friday, 14 Oct, from 6-8:00 p.m. at the Family Life Center First Baptist Church, 39 Alexandria Pike, Warrenton. 

 

Clarification of grammatical terms to improve influential writing

Grammatical Dilemma Resolved — The “Ah-Ha” Moment

Blog #9 — At Last!  Dilemma Resolved … “That” or “Which”

This is the first time I’ve leveraged another expert’s wisdom in my blog – so huge shout out to Stacey Aaronson (stacey@thebookdoctorisin.com). I credit what follows below to Stacey.

The determination of using “that” or “which” is governed by restrictive vs. non-restrictive relative clauses. Read on … it’s easy.

Restrictive Relative Clause
Words following “that” are restricted to the preceding words. Think of “that” as a bridge linking the two elements in the sentence.

To verify, remove “that” from the sentence. If the sentence makes no sense, “that” is the correct choice.

For example:
We should embrace any program that promotes reading for children.
Do you have any tomatoes that were grown organically?
This is the exercise that builds great core muscles.

Now let’s examine “which”  …

Non-Restrictive Relative Clause
The “which” element provides additional information to the sentence and can be eliminated — hence the term non-restrictive —  without changing the meaning of the sentence. The “which” element is always separated by a comma.

For example:
Reading programs, which are now offered in many schools, should be embraced.
Tomatoes, which can be grown organically or conventionally, contain lycopene.
Squats and crunches, which both use core muscles, are great for building overall strength.

Everyone needs writing skills, Write to Influence! can help

Offering Advice — Everyone Needs Writing Skills

Blog #8 — “What advice do you have for an aspiring author?”

I was recently asked this question but chose to revise to, “What advice do I offer everyone?” Each individual entering the professional world – in almost any occupation – needs to be a skilled story teller.

Whenever you communicate, e.g., government official testifying to Congress, lawyer addressing a jury, writing input for your annual appraisal or composing your resume, updating the boss on the day’s activities, nurse briefing a doctor about a patient, student writing a report for a college class … these are – in fact – telling a story.

My advice to everyone (beyond adhering to the specifics in Write to Influence!) — do NOT write as you speak. Words flow in conversation; we do not edit before uttering. A major mistake people make in writing is that they don’t edit … at all.

The written language is completely different from the colloquial (that spoken daily), especially in the professional world. Unfortunately, writing-as-you-speak is a common affliction, as seen below:

Before: The values my father and mother learned and displayed are my ideal of citizenship. While I am not yet 100% certain on how I want to leverage my  degree (i.e., private practice, government, or uniform), my parents’ example has certainly taught me the “how” – fully committed, dedicated and with absolute integrity.

After: My parents’ values are my model. I will pursue a career in engineering fully committed and with integrity, whether in private practice, government, or the military.

 

College students can't write powerful, influential textees w

Why can’t college graduates write coherent prose?

Blog #7 — “Why can’t college graduates write coherent prose?”

Sharing a paragraph from this spot-on article by Jeffrey J. Selingo, Washington Post …  August 11, 2017

“My students can’t write a clear sentence to save their lives, and I’ve had it,” Joseph R. Teller, an English professor at College of the Sequoias, wrote in the Chronicle of Higher Education in the fall. “In 10 years of teaching writing, I have experimented with different assignments, activities, readings, approaches to commenting on student work — you name it — all to help students write coherent prose that someone would actually want to read. And as anyone who keeps up with trends in higher education knows, such efforts largely fail.

While Write to Influence! is by no means the sole answer to this pervasive problem — pervasive because the inability to write well is multi-generational, afflicting kids in high school through those already in the workforce — this book should certainly be considered as part of the solution. The workshops I teach and feedback from students have confirmed this for the past 15 years.

Last weekend, I mailed a copy of the book, a complied list of glowing reviews, and the WP article to: Governor McAuliffe; Senators Warner and Kaine; and my personal representative, Congressman Garrett (Fauquier county) in hopes they can help me open doors. The cover letter to these elected officials conveys my absolute and compelling desire to reach as many people as possible, because this book can make a difference for many people … it already has.

If you know educators, please spread the word about Write to Influence! and my workshops … one small voice can be greatly amplified by others … This is all about helping people to help others.  Thank you!

Blog #6 — “Write to Influence!” in a Competitive World

Why You Need a Staff That Can … Write 

Powerful writing is essential to businesses. This is a staff member who can write

Staff Member Who CAN Write!

  1. Retain and develop in-house talent – Compose powerful, effective appraisals

  2. Compete in large-scale award programs – Win accolades and recognition for your company and people

  3. Broadcast and leverage good news – Trumpet effectively via articles, blogs, etc.

  4. Defend the boss’ signature/reputation—Only quality products bear his/her name

  5. Make the medicine go down — Snazzy writing makes mandatory training less painful … more memorable

  6. Defend your castle – Resources are tight … make that case to retain your assets

  7. Expand your empire – No one deserves more resources than you … make that case!

  8. Brief the boss – Seconds & words count – Your reputation and project are on the line

  9. Create tailored products to develop the workforce – Aka, effective training

  10. Work the occasional miracle — “They” say, “It can’t be done.” … Prove them wrong!

 

Carla stands in midst of 3-ft tall chess pieces but thinks about powerfule writing!

Author & chess set at Tide’s Inn. Powerful, resumes — all about strategy and leveraging words to your advantage!

Blog #5 — Powerful Writing … Let’s talk resumes.

Influential writing is key and often tips the balance between success and failure.

The clock ticks … You have a fleeting few minutes to hook the reader … And, that’s the easy part! To retain interest, you must crafting a finely honed, riveting, and compelling message.

You may be the best-qualified candidate but if the competition is better at telling a story, you lose. You must make every word on the resume and each second of the reader’s time play to your advantage in this all-important, often single piece of paper.

  • Stand out from the crowd – List awards and recognition in the opening segment.

  • Follow with special skills and leadership attributes.

  • Be consistent in verb tense … and use powerful, action-oriented verbs.

  • IMPACT … IMPACT … IMPACT – How did you advance the mission?

  • Use statistics, quantify … bring focus and context to your accomplishments.

  • Don’t bury the golden nuggets. I once helped a college student with his first resume. Last line, under “Other Accomplishments” … “Captain of the high school soccer team for three years and led it to a championship.” I moved that bullet to the opening section, “Awards and Accolades” – Why? Leadership skills!

Find many more writing tips, strategies, and examples in Write to Influence!

 

Signing "Write to Influence!" for Seniors at Fairfax Christian School

Signing “Write to Influence!” for Seniors at Fairfax Christian School

Blog #4: Powerful Writing for Teens — Snag That Job, Nail That Essay!

This is for teenagers. Powerful writing opens doors for you, too! How? Resumes and essays on college applications.

Both require introspection to gather data points below. Next, craft your story with precision and focus – time/space matter tremendously. “Write to Influence!” shows you how.

Develop an elevator speech on what you bring to the job — Why should you be hired or selected for the college?

Identify your strengths and weaknesses, a challenge you overcame and lessons learned, a grand experience/why it was so, hobbies, passions (not synonymous), 3 items you want the interviewer to remember, leadership skills/when/how applied, community involvement, etc.

Match these items to the job qualifications and focus on 3-4 that overlap. Develop — and rehearse — responses to interview questions, determine how to weave those three items into the conversation.

For the essay, write several drafts to hone the message, making each word count.

Final thought, don’t bury the gold nugget. For example, I helped a college student with his first resume. Penultimate bullet under “Other Accomplishments” – “Captain of the high school soccer team for three years and led it to a championship.” I moved that bullet – and expanded it – to the opening category of the resume, Awards and Accolades. Why? Leadership!

Write to Influence! at the IBPA booth at American Library Association convention in Chicago. Grand experience!

Write to Influence! at the IBPA booth at American Library Association convention in Chicago. Grand experience!

Blog #3: Chicago or Bust! ALA Convention

Just returned from the American Library Association convention in Chicago and a fabulous book signing. Highlight was the privilege of conversing with librarians (all types … public, university, elementary thru high schools, etc.) from across the country.

I hope Heaven reserves a special place for this group of hard working, dedicated, and caring professionals.

Without exception, those with whom I spoke acknowledged the diminution of core writing skills at many levels. The attributed this erosion to technology-driven communication (e.g., Twitter) and to teachers (equally hard working, dedicated, and caring), constrained by a curriculum that allows neither time nor latitude to inculcate these critical skills in students.

Many also acknowledged the need to hone writing skills among their own staffs to better compete for grants and even travel funds to attend functions such as this.

Take away … whether librarian, corporate leader, or private business owner, the need to write powerfully is ubiquitous. The ability to effectively wield the written word opens doors to a multitude of opportunities. The inability to do so is equally decisive.

That is why I’m delighted to partner with libraries …Recently added to Atlanta-Fulton public library!

Author, Carla D. Bass, signing copies of Write to Influence! at the ALA convention in Chicago. 30 copies gone in 15 minutes!

Author, Carla D. Bass, signing copies of Write to Influence! at the ALA convention in Chicago. 30 copies gone in 15 minutes!

Overview of exhibit hall at the ALA convention in Chicago

Author, Carla D. Bass, and the sign announcing author signings at the IBPA booth at ALA Convention

Author, Carla D. Bass, and the sign announcing author signings of Write to Influence! at the IBPA booth at ALA Convention

Write to Influence! was also exhibited at the Forward Indies booth at the ALA convention.

Write to Influence! was also exhibited at the Forward Indies booth at the ALA convention.

Blog #2: Write to Influence! — Powerful Writing Changes Lives!

I’ve seen it … I’ve done it … throughout my thirty years active duty in the Air Force and several years thereafter in government.

Powerful writing opens doors to promotion, fellowships, internships, scholarships, grants, career-broadening opportunities, competitive training, and so much more.

In each case, influential writing is key to success. A well-crafted, hard-hitting, influential message often tips the scale in your favor.

On the flip side, you might be THE most qualified candidate—hands down—but if the competition is better at telling a story … you lose.

I witnessed this as a squadron commander. Time and again, talented squadron members were passed over for quarterly and annual awards, not because they were underserving but because supervisors could not write compelling nomination packages.

This is equally relevant from an organizational perspective. Have you ever read a paragraph in a report, then read it again, and yet a third time … still unable to ascertain the author’s point? Of course, we all have! Wading through textual muck is time consuming, counterproductive, frustrating, and the bane of today’s business products.

Facing cuts in budget or staff? Need to obtain resources to expand a program? Preparing that critical annual report? Clear, concise writing is the lifeblood for private business, corporations, non-governmental organizations, and government agencies that:

  • Rely on influential communication to grow business

  • Employ a large staff, especially one geographically dispersed

  • Deal with abstract ideas (e.g., analysis of social, economic, and political trends)

  • Account to the public, to other institutions (e.g., Congress), and to history, and must explain and record their activities accordingly

  • Face the possibility that an error caused by poor writing could be damaging either financially or to important national matters (Mortimer Goldstein, Disciplined Writing and Career Development, 1986)

These are the challenges.  Your task is to WOW! the reader, leaving that individual nodding in agreement with your message, wanting to read more.

In next week’s blog, I’ll share some tips on how to make each word and every second of the reader’s time play to your advantage.

Author Carla D. Bass arrives at the BEA Book Expo! Write to Influence! is on display there.

Author, Carla D. Bass, arrives at the BEA Book Expo in NYC Javits Center! Can’t believe I’m here!

Blog #1:NYC or Bust! BEA Book Expo

Thought I’d stick my toe in this water — something I’ve studiously avoided! — by sharing photos from my most amazing trip to NYC. There, I attended the award ceremony from the Next Generation Independent Book Awards … Write to Influence! won an award as Finalist in the category, Careers.

The next two days, the book was included in an exhibit at the BEA Book Expo at the Javits Center, attended by 400 exhibitors and thousands of guests. Please enjoy the shots.  I obviously did!

I’ll post every Friday afternoon with a mixture of challenges … “Can YOU fix this writing?” or other fun thoughts.  Please direct your friends here … and their friends!

Entrance to the BEA Book Expo, where author, Carla D. Bass, exhibited her book, Write to Influence!

This was a physically huge event. Banners and advertisements hung everywhere!

Morning after the award ceremony. Author Carla D. Bass at the IBPA booth, where Write to Influence!, her book on power writing, is displayed.

Morning after the award ceremony. Author Carla D. Bass at the IBPA booth, where Write to Influence! is displayed.

Carla D. Bass' book, Write to Influence! on display at the IBPA booth in the BEA Book Expo

IBPA Booth is set up, Write to Influence! on display!

How to write powerfully on display at BEA Book Expo

Carla’s book, Write to Influence!, at the BEA Book Expo

Carla D. Bass, author of award-winning Write to Influence!, with famed author and media star, Brian Kilmeade

Carla D. Bass, author of award-winning Write to Influence!, with famed author and Fox & Friends star, Brian Kilmeade

Carla D. Bass, author of award-winning Write to Influence!, with famed author James Patterson

Carla D. Bass, author of award-winning Write to Influence!, with famed author, James Patterson

Author, Carla D. Bass, presents a copy of her book, Write to Influence! autographed to Mrs. Laura Bush. The Bush daughters said they'd gladly deliver it.

Author, Carla D. Bass, presents a copy of her book, Write to Influence! autographed to Mrs. Laura Bush. The Bush daughters said they’d gladly deliver it to “Mom.”

Carla D. Bass giving a copy of her book, Write to Influence! on writing powerfully to author John Grisham

Carla D. Bass giving a copy of her book, Write to Influence! to author John Grisham

Author, Carla D. Bass and her book on powerful writing, Write to Influence!, win NGIBA Finalist award. Ceremony occurred at Harvard Club in NYC

Author, Carla D. Bass, and leadership of the Next Generation Independent Book Awards.

Author, Carla D. Bass and her book on powerful writing, Write to Influence!, win NGIBA Finalist award. Ceremony occurred at Harvard Club in NYC

Again, one happy author! Carla D. Bass and her book, Write to Influence!, win NGIBA Finalist award at Harvard Club in NYC

Set up underway for the BEA Book Expo at Javits Center in NYC. Carla D. Bass' book, Write to Influence! is on display there

Set up underway for the BEA Book Expo at Javits Center in NYC